Nike .SWOOSH Air Max 1 Low Poly Kai Cenat Sneakers

Kai Cenat He made history as the first publisher to sign a major deal with Nike. This signaled a shift in which broadcasters, like athletes, are becoming as popular, and in some cases more prominent, in the cultural sphere as the biggest artists in sports and entertainment. With 10.8 million followers on Instagram and 86.5 million subscribers on Twitch, Cenat’s comedic attitude and relatability have been crucial in attracting the attention of casual viewers.

The native New Yorker was recently featured in a promotional post for Nike’s upcoming Air Max 1 “Low Poly” silhouette. Posted under .SWOOSH According to the web3 platform, the shoe looks relatively faithful to Tinker Hatfield’s 1987 classic; There are minor changes to the Swoosh, where the logo has been changed to mimic the graphics from the ’90s video game. The geometric aesthetic continues throughout the upper, with a gradient pattern in the form of gray pixel squares spilling over towards the toe box.

Sparing no detail, the shoe features tongue branding in a digitized font as well as a “Push/Start” callout on the insole. Cenat and Nike unveiled the upcoming sneaker in a white booth filled with arcade games, a leopard-print backdrop and desk accessories; It’s all been rendered visually as if the publisher has stepped into a retro console game.

Pre-order available for Nike Air Max 1 “Low Poly” to start On October 8, 2024 for $150.