Liberia: Frontpageafrica Ranks Liberia’s Most Read Newspaper in 2024 Internews Geopoll Survey

Monrovia — A survey conducted by GeoPoll, a respected research organization commissioned by Internews, ranked FrontPageAfrica newspaper well above many newspapers in Liberia.

The survey reported that FrontPage Africa was the most popular newspaper nationally in August 2024, with an average readership of 325,000.

This ranking puts the newspaper well above many other newspapers in the US media-based group survey.

The Daily Observer, which comes alongside FrontPageAfrica, had 140,000 readers as of August 2024, according to the survey.

Other newspapers ranked include the Inquirer Newspaper with 85,000 readers, The New Dawn with 81,000 readers, New Liberia with 78,000 readers, Women Voices with 64,000 readers, In Profile Daily with 60,000 readers and the Liberian Investigator with 54,000 readers.

FrontPageAfrica’s score of 325,000 indicates a wide gap between its second- and third-place peers, ensuring the newspaper maintains its outstanding status in Liberia.

The survey report named LNTV and Spoon TV as the most popular TV stations nationally in August 2024; Spoon TV has a higher interest rate for men (113%), while LNTV has a higher interest rate for women.

Accordingly, ELBC ranked first with an average of 108,000 listeners, while Spoon FM ranked second with 94,000 listeners. Among women, Spoon FM ranked highest with 3.8 points, while ELBC received 3.5 points.

In men’s category, ELBC maintained its leadership, followed by OK FM in 2nd place and Spoon in 3rd place.

According to the survey, the data in the report covers all leading TV and radio stations across the country.

The data also shows that LNTV and Spoon TV were the most popular TV stations nationally during this period, averaging 116,000 and 77,000 viewers respectively.

Among male viewers, LNTV ranked No. 1 with an average of 50,000 viewers, followed by Spoon TV with an average of 43,000 viewers, while among women, LNTV took first place with an average of 66,000 viewers.

Spoon TV and KMTV ranked #2 and #3, respectively, in viewership in this demographic.

At the same time, Prime time evening average viewers are significantly higher than average ratings during the day, with LNTV leading with an average of 142,000 viewers.

Additionally, Tamma TV rose to 3rd place in weekday prime time.

However, the report shows that LNTV and Spoon TV are the leading TV stations in audience shares for both nationwide and weekday schedules, and are the most popular TV stations among both male and female viewers. LNTV had a significantly higher share in women (50%) than in men (33%). KMTV’s share is higher among men (12%) than women (7%).

Although LNTV and Spoon have the highest male ratings, stations with the highest male bias include Tamma TV (149%), Light TV (141%) and KMTV (130%).

Spoon FM was the top station on Mid Morning Weekday, followed by ELBC and then Freedom FM in third place. For Drive, Spoon, ELBC and OK FM are vying for the top 3 spot with 10%, 10% and 9% share respectively.

The survey considered the average audience combined with the estimated number of people a station reached for a collection window (30 minutes of TV and 2 hours of radio) that could be averaged over a period of time.

The data covered all leading TV and radio stations across the country. Focusing on Independent Media.

The GeoPoll Internews Liberia report noted that LNTV (state-run), Radio-BBC (international), ELBC (state-run) and ECOWAS were excluded from this definition, although they were included in the report to avoid bias in survey responses.

The proportion of those watching or listening to a particular station out of all those currently watching or listening to it (%). Panel Population Estimate – Estimated population within the presented target audience.

At the national level, the panel includes everyone over the age of 15. +Affinity – An index of loyalty; the higher the number (closer to 1 and above), the more often the viewer watches/listens to that station.

The methodology used to collect data included One Hour on a daily basis, providing the most accurate, most cost-effective deletion environment.

The sample collected came from any participant within the country who had a mobile phone under one of GeoPoll’s partner Mobile Network Operators, who also have GeoPoll screens aimed at users over the age of 15, aiming to achieve a representative panel across demographics.

All data was collected via SMS and is available in the online user interface dashboard.