Jaylen Brown Launches New Performance Brand 741

The off-season was busy for us. Boston Celtics star. Jaylen Brown has officially launched her own performance brand, 741, and announced it on Instagram. Official launch website, NBA The champion introduced his sportswear brand by announcing his first signature sneaker.

The official press release noted that Brown “turned down over $50 million in endorsement deals from other major sneaker companies to gain full ownership and creative control of his own brand.” Taking the risk, Brown understood what he could bring to the table and wanted to create a legacy beyond the courts. “Ownership and a sense of value are what’s important for the next generation of athletes,” Brown said. “It’s time to think differently and be different… to create new ideas. It’s time to create more value for everyone from athletes to consumers to employees to the communities that support them.” When describing how he came up with the brand name “741,” he recalls the deeper meaning behind those numbers: “The name ‘741’ is more than just a sneaker brand — it’s a statement about independence, creativity and ownership.”Kobe Bryant‘s Mamba Mentality hopes to bring that same fearlessness to his brand, “taking sports and community to new heights. That’s the mindset I bring to 741.”

Debuting his first signature shoe featuring an all-black mesh upper and laceless wearable technology, the shoe sits on a black midsole and purple outsole. Brown promises fans will see him wearing his own 741 sneakers on and off the court this season. Pre-orders are available now at: 741 and other products are scheduled to go on sale starting October 22.