MFW SS25 Definitive Summary

Italy’s fashion capital revives Milan Fashion Week’S Spring/Summer 2025 circuit. Once again, including luxury heritage brands Prada, Fendi And Gucci It blended Italian elegance with new generation silhouettes. Bottega Venetta, Diesel And BOSS presented immersive runway experiences that perfectly reflected the themes of their collections in the set design of their showcases. Sportswear collaborations also made a comeback Penthouse‘s team formation Nike And AWAWAW‘s cooperation adidas Originals. SUNNAH Celebrating its 10th anniversary, the brand stated that the brand lived its ten-year period as if it were a century, while GCDS said that it reflected a more sophisticated side with its “Flowers of The Concrete” collection.

Familiar faces, including Emmy nominees, attended the week’s events Nava MauDocile CEO Jools LeBron, Jacob Elordi, As soon as possible Rocky, Jack Harlow, James Blake, Nara Smith and more.

Read on for Hypebae’s Milan Fashion Week SS25 recap, and if you missed it, check out our post: Highlights of London Fashion Week.

Most Talked About Shows: Diesel and Bottega Veneta

“Diesel is Denim” blared from the loudspeakers at the brand’s SS25 showcase, a sentiment woven into every detail of the event. According to the press release, the venue was filled with 14,800kg of denim pieces that highlighted “the beauty in waste – the worn and destroyed.” These pieces will be used and repurposed in future Diesel collections, continuing the commitment to circularity and finding new ways to reuse materials. As for the collection, Glenn Martens returned with extra-long tassels, micro shorts, jersey tanks and burnt cotton. For accessories, the “Play” bag is printed with an image of the collection’s bandana and the “TRASH-D” is wrapped in knotted bandanas.

Bottega Veneta SS25 It was a show attended by Jacob Elordi, ASAP Rocky, James Blake and friends of the brand. The show guests sitting in animal chairs, Matthieu Blazy at its best. The collection’s style referenced the childhood thrills of wearing your parents’ clothes. Oversized jackets, scrunch-collar shirts and flannels offered a dirtier side to the brand—mimicking the boredom of youth, while leather denim, soft cotton tops and trench coats were mixed together as a nod to the adventure of everyday life. The collection’s most notable standout piece was the all-leather headgear.

Best Accessories: GCDS and Gucci

There is no shyness in Giuliano Calza’s world. This season, the GCDS creative director took a more sophisticated approach to the brand, leaving her core characters behind for a more sophisticated day-to-evening offering. Inspired by the beauty and power of a flower growing in her garden, Calza experimented with playful references to nature for SS25 with furry, grass-like bags and floral motifs. One of the highlights from the collection is a clear, rigid bag with a dried butterfly and praying mantis nestled inside.

Gucci 60s glamour reimagined in Jackie Kennedy style For the SS25 collection, this was embodied in accessories, in the form of floral silk headscarves, round sunglasses and gold armbands. Sabato de Sarno continued the ’60s-inspired details with leather biker gloves, which came in burgundy, black and white. Elsewhere, references to the brand’s classic ‘74’ bamboo-handled bag are seen in accessories for the first time.

Best Set Design: BOSS and The Attico

Attico’s set design was the most accurate translation of the show’s concept we saw in all of MFW. After also experiencing heartbreak, creative directors Giorgia Tordini and Gilda Ambrosio designed a collection based on the power of vulnerability. “The Sound of Breaking Glass” is both the name of the collection and what show guests heard as they entered the venue. The building was a brutalist, windowed industrial building that saluted the contrasts of fragility and darkness. Colorful chandeliers hung above the catwalk as models strutted in a strange trance.

By expanding Fall/Winter 2023 collection “CHARACTER“BOSS returned to the intersection of work and nature for its SS25 collection “Out Off Office.” The brand transformed Palazzo del Sanato into a secret garden oasis filled with lush plants, flowers and lawns. The runway itself was made of reflective material, and models wore Paloma ElsesserThey were walking on water. The collection featured dark trench coats, voluminous capris and chic dresses that saluted a modern woman in the workplace, while soft cardigans and one-shoulder shawls emphasized freedom of movement.

Best Collaboration: AVAVAV and MM6 Maison Margiela

Beate Karlsson‘s AVAVAV is one of the most anticipated brands at MFW, with many traveling guests staying in town until the final day of the fashion week circuit. Known for his exaggerated and satirical fashion commentary, Karlsson is adidas Originals collaboration In many of its apparel, accessories and footwear. The creative director, who noted that AVAVAV is not athletic, approached the collaboration with a focus on “underperformance” in a playful way. Featured items include a recycled adidas Superstar bag and bright red tab-inspired gloves.

MM6 Margiela HouseIn the SS25 collection, plastic was highlighted as a key material, appearing in the form of plastic bag shirts and wrapped around dresses and socks. Elsewhere, Y2K revived with low-rise skinny jeans, spaghetti strap tanks and denim vests. The collection, Dr.Martens A collaboration where the “1460” boot is brought to life with a dried, white paint effect.

Honorable Mentions: Roberto Cavalli, Sportmax, Jil Sander and Vivetta

In our humble opinion, Spormax One of the most-covered brands on the MFW calendar. Sensual, sophisticated, and totally wearable. One of our favorite looks from the collection is a turquoise and yellow two-piece set with sheer tassels.

Roberto Cavalli SS25 was one for the fashion history books. The show was the first Roberto Cavalli show since the founder passed away in April of this year. To celebrate his legacy and global influence on fashion design, the Italian brand selected seven archive pieces to showcase on the runway, worn by legendary muses Alec Wek, Karen Elson, Natasha Poly and more.

Jill Sander With her SS25 collection, she brought a new futuristic touch to her offerings. Two-tone trench coats, shorts and vests were key pieces, alongside photographic prints such as a retro car, a woman’s face and neon lighting. Accessories ranged from bright yellow to jet black and silver studs, conveying a new-generation approach to feminine silhouettes.

Vivetta‘s SS25 collection was all about girlhood. Barbie pink, pajama-style cotton swimsuits and velvet bows on pointe ballet flats. The collection focused on pastels and florals and included a lavender top shaped like a soft pillow. The display also featured models walking with young girls to celebrate the child within all of us.