StockX Becomes New Jersey Partner of Detroit Pistons

In a match made in sneaker heaven, the Detroit Pistons and StockX, the global online marketplace leader in categories including sneakers, apparel, accessories and collectibles, announced a multi-year corporate partnership that brands StockX as the franchise’s New Jersey partner. Terms of the agreement were not disclosed.

Pistons Executive Vice President Arn Tellem emphasized that the jersey partnership with StockX goes beyond a typical jersey patch sponsorship.

“We look forward to leveraging the collective power of our brands to engage new and existing Pistons fans,” says Tellem. “We are also excited to collaborate with StockX on off-field initiatives at the intersection of sports, fashion and culture that align with our organizations’ shared commitment to creating positive change in the Detroit community and beyond.”

StockX co-founder, president and COO Greg Schwartz called the partnership a win-win for the city and two of Detroit’s most well-known brands.

“StockX sits at the intersection of sports and culture, giving people the power to trade the things they love,” Schwartz says. “Together with the Detroit Pistons, we will connect and engage our customers by combining a love of basketball and a passion for current culture.”

StockX’s logo will be featured prominently on the front left chest of official Detroit Pistons team jerseys beginning with the start of the 2024-25 NBA season. The jersey partnership will help the online sales platform reach local, national and international fans who follow the NBA and Detroit Pistons.

StockX will be featured on Bally Sports Detroit, 97.1 FM The Ticket and the Pistons Radio Network to millions of Detroit Pistons social media followers as well as viewers and listeners in the State of Michigan. The brand will be promoted globally through the league’s national and international television and broadcast partners.

Other elements of the partnership include television and radio broadcast advertising and features, digital rotational entry signage as well as courtside rotational signage and basketball station digital signage inside Little Caesars Arena.

Specific to other jersey partner deals, the Pistons and StockX will collaborate with the Pensole Lewis College of Business and Design on collaborative programming efforts and opportunities for students to engage with both brands.

StockX will be designated as the presenting partner of a special content series, social media content posts open to the Pistons arena and will participate in the Pistons’ “Community Giving Back Event,” a special holiday gathering that impacts hundreds of Detroiters during the Pistons arena. ‘ annual Season of Giving activities.

Additionally, StockX will also be featured in one of four special bobblehead nights during the 2024-25 season. Additionally, StockX’s logo will also be prominently displayed on the Pistons’ G League affiliate Motor City Cruise’s home field at Wayne State Fieldhouse. Other Cruise elements include in-game courtside and rotational signage.

StockX and the Detroit Pistons are celebrating with ‘Detroit Kickback,’ a large-scale community event at Campus Martius Park on Wednesday featuring Pistons guard Cade Cunningham, Grammy-nominated artist and Detroit native Big Sean, Pistons Legend and 2004 NBA Champion Lindsey Hunter. did. and former NBA player and University of Michigan Fab Five member Jalen Rose.

The Pistons retained international sports marketing agency Two Circles for consultation and evaluation during the jersey partnership process.