What the FTC Final Rule Means for Reviews and Recommendations: A Six-Part Series | BCLP

The Federal Trade Commission (FTC) has issued a long-awaited law Final Rule on Use of Consumer Reviews and Recommendations Rules that prohibit certain practices that the FTC deems misleading or deceptive, provide additional guidance and examples of what activities may be overstepping the mark, and authorize the FTC to take enforcement action and seek significant penalties. These rules affect all companies that offer products with customer reviews online.

BCLP has published a six-part series that delves into each area addressed by the rule:

• Part 1 Summarizes the Final Rule compared to the FTC’s proposed rulemaking.
• Part 2 It explores the limits of the rule’s ban on fake reviews.
• Chapter 3 Explains what the rule means for incentivized reviews.
• Chapter 4 Analyzes the effects of so-called insider reviews and review blocking.
• Chapter 5 explains the rule’s ban on fake indicators on social media and fake review sites.
• Chapter 6 Considers potential FTC sanctions and penalties.