TRANSPORTER IS BACK: Volkswagen Commercial Vehicles presents new advertising campaign with Hollywood star Jason Statham

Of course, the transporter drives the transporter: Volkswagen Commercial Vehicles presented the brand’s latest advertising campaign as part of the world premiere of the new Transporter. In an ideal combination of model and personality, Hollywood star Jason Statham, known from the cult film series ‘The Transporter’, will take on the leading role.

Volkswagen Commercial Vehicles (VWCV) is counting on a perfect match to communicate its latest model: none other than Jason Statham, made famous by the film series ‘The Transporter’, will be the face of the new Transporter campaign. A charismatic and action-packed ‘transporter’, Statham is therefore the ideal cast to represent the versatility and performance of VWN’s new commercial vehicle.

The first trailer was officially shown at the world premiere of the new minibus at the IAA 2024 in Hanover on Sunday evening: “We are thrilled to have Jason Statham as the face of our new campaign,” says Sandra Waidelich, Head of Sales and Marketing Experience at Volkswagen Commercial Vehicles.

“Its energy and unique style are a perfect match for our new Transporter, known for its robustness, reliability and innovative technology. The response to the trailer here, in the field and online has been encouraging.”

Planned and implemented by Scholz & Friends, the global lead agency for Volkswagen Commercial Vehicles, the campaign will feature a range of exciting advertising and digital content highlighting the unique features of the new van. From its impressive payload capacity to its superior driving characteristics and state-of-the-art safety features, the new Transporter is ready to take on any job and master any challenge – the Transporter is back!